Conversion rate optimization is generally viewed from the lens of customer acquisition: “How can we A/B test different aspects […]
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How to Know if an Online Marketing Expert is Actually Credible
The Internet is filled with information — but only some of it is accurate. The rest of it ranges from […]
Service Businesses Need a Digital Revolution: Here's How You Do It
September 18, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people are now working […]
How to Leverage Paid Social Media With Retargeting
The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton,. […]
5 Tips for Creating Social Media Videos That Get Noticed
The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton […]
How to Weave More Empathy Into Your Marketing for Better Connections With Potential Buyers
Here’s an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s […]
Jermaine Dupri Talks New Role With The Beet and a Lifetime of Entrepreneurial Inspirations
“What does that mean?” asks legendary hip-hop/R&B producer and So So Def Recordings founder and owner — and dedicated vegan — Jermaine […]
5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts
The data isn’t pretty. In 2016, the average cart abandonment rate was a whopping 77 percent. Then in 2017, it […]
The Pandemic Economy Has Made Ecommerce More Indispensable Than Ever
If a journey of a thousand miles begins with a single step, then large orders can propel your business a […]
7 Social Media Marketing Myths, Busted
July 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. One of your greatest foes as […]
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